Start Driving Results with Your Marketing Investment
Forrester Consulting recently surveyed 226 marketing professionals from multiple industries and different parts of the world about their current and planned multichannel marketing practices. Of those surveyed, 40% of marketers identified themselves as mature practitioners of multichannel marketing and an additional 40% identified themselves as “in transition.”
The marketers who identified themselves as mature practitioners reported that multichannel marketing contributed to significant business gains, ranging from improvements in campaign results to an increase in return on marketing investment. While this is only one study, it does indicate that the use of multichannel marketing is growing and its adoption spans both industries and geography
Integrated Marketing = Expanding Your Reach
CRWconnect can help you join the ranks of those companies that have successfully integrated multichannel marketing into their overall marketing effort. We develop smart, creative multichannel marketing campaigns that motivate customers and prospects to be participants, rather than targets, of your marketing effort. This is accomplished by using your marketing messages as the basis for creating personalized print and digital communications that foster a two-way dialogue with your audience.
Multichannel marketing simply refers to the use of multiple marketing channels to reach an audience. The term multichannel marketing may imply, to some, a cumbersome and complicated process, but it’s very easy to implement and has the potential to change the game for your organization’s marketing program, and most importantly, the bottom line.
The adoption of multichannel marketing by organizations in both the for-profit and non-profit sectors is on the rise in part because of the limitless combinations of marketing channels that can be used to communicate with an audience.
Marketing Channels
Many of these marketing channels include:
- Direct Mail
- Websites & Landing Pages
- Social Media
- Mobile
- Webinars
- Videos
- Print Ads
- Television
These various channels enable you to communicate with customers and prospects almost instantaneously. In addition to flexibility and speed, multichannel marketing enables a high degree of tracking and measurement. As many marketing tactics require some type of action on the recipient’s behalf, it is easy for marketers to analyze which tactics are generating the best results and which are not effective.
Multichannel marketing simply refers to the use of multiple marketing channels to reach an audience. The term multichannel marketing may imply, to some, a cumbersome and complicated process, but it’s very easy to implement and has the potential to change the game for your organization’s marketing program, and most importantly, the bottom line.
The adoption of multichannel marketing by organizations in both the for-profit and non-profit sectors is on the rise in part because of the limitless combinations of marketing channels that can be used to communicate with an audience.
Making The Case For Multichannel Marketing
Drive Response Rates That Move The Bottom Line
One recent example of our work is a campaign that we developed and implemented for a client in the higher education sector who engaged CRWconnect to help increase the number of applicants for a graduate program at a local university. We worked with the client to develop a series of tactics that we felt would resonate with their audience. These tactics included an incentive, a free stationery desk set, for prospective applicants that completed the campaign survey. The campaign was highly successful, resulting in a 324% increase in the graduate program’s response rate.
Multichannel Marketing Services
CRWconnect offers a wide range of services for the development and implementation of multichannel marketing campaigns, including:
- Personalized/Generic URLS (PURLS/GURLS)/landing page development
- Variable data printing and direct mail
- Personalized email generation
- Social media integration
- Mobile optimization of email/online campaign elements
- On-demand campaign response tracking/measurement software
- Graphic design and copy-writing services