Like the rotary phone or the dial-up connection, gone are the days of distributing generic marketing materials and expecting them to yield business leads. Consumers of all kinds have become more sophisticated and increasingly ambivalent to mass marketing. Organizations need to stay on the cutting-edge of message delivery if their communications are going to resonate with their audience. With every communication to your customers and prospects, you need to answer the question, “What’s in it for me?”
CRWconnect can help you answer this question.
CRWconnect develops smart, creative multichannel marketing programs that motivate customers and prospects to be participants rather than targets of your marketing effort. Our programs utilize your marketing messages and develop strategic, well-designed print and electronic communications that are personalized to each recipient.
Our multichannel marketing programs consist of some or all of the following communications tools.
Multichannel Marketing Services
- Personalized URLS (PURLS)/landing page development
- Variable data printing and direct mail
- Personalized email generation
- Social media integration
- Mobile optimization of email/online campaign elements
- On-demand campaign response tracking/measurement software
- Graphic design and copy-writing services
Once your CRWconnect multichannel marketing program has been created, we manage its execution through direct mail, email, and online. We can also optimize all of the communications for easy viewing on smartphones and tablets.
One of the things we frequently hear from marketing executives is that they know that their initiatives are having an impact, but they are not sure with whom or by how much. As we develop each customer’s marketing materials with a unique call to action, we can measure a program’s audience participation and feedback through our on-demand response tracking software. The ability to measure audience response data down to a subgroup or single respondent allows you to fine-tune your messages, segment them based on specific criteria, and/or find more effective ways to communicate with your customers and prospects.
The value that CRWconnect offers its clients is simple, but AWESOME:
- Seamless integration of print and digital communications to increase response rates.
- Project-based programs that are cost-effective and extend the reach of your marketing budget.
- Development of a two-way dialogue with your audience, enabling future communications that are more relevant to the customer, increasing conversion rates.
- Ability to track, measure, and learn from your customer/prospect feedback. You know which tactics are working because you will see the difference in the results of your marketing efforts.