While shopping and traversing city streets this weekend I was struck by just how connected a society we have become. Within a block I saw
Put the right content in front of the right buyer at the right time and a conversion to a sale should ensue. Sounds easy? It’s
Overall, consumers are less likely to ‘opt in’ to marketing than to ‘opt out.’ This certainly isn’t a shocking statistic as we know how
This is a great quote by Avinash Kaushik.
International Data Corporation (IDC) wrote a white paper called “Social Buying Meets Social Selling: How Trusted Networks
Improve the Purchase Experience.” There are some really great
Colleges and universities are faced with enormous business challenges. They can look at their prospects, students, as seeking products like degrees or certificates, solutions, perhaps