There is a right and a wrong time to buy stock images. Yes there are great photographers and the pictures they take may be similar to what you were thinking when you started your search but they most likely aren’t exactly what you were hoping for. There are a ton
Read More →With all the hype on social media, a great deal of time is spent on sites like Facebook and Twitter to get the public involved first hand with their business. Not only does it let companies reach a different crowd but also allows them to do some pretty cool things
Read More →Life is busy. We all know that. So, how do you capture the attention of your target audience? Stop mass marketing to your target audience with a “one size fits all” marketing strategy and start personalizing their experience to include what really matters to them. Here’s why. How Many Marketing
Read More →Multichannel marketing is a great way to synch up marketing messages and distribute messages throughout various marketing channels. Ranging from email marketing, landing pages, direct mail and more, a company can reach target audiences in the right place at the right time and nurture them along the sales process as
Read More →1. Bring a friend or colleague and show up about 15 minutes after the event starts. Fashionably late is still cool. 2. Dress well, and for the crowd you’re going to be meeting. Don’t wear jeans to an event for attorneys, and don’t wear a suit at the Art Directors
Read More →Do you use direct mail to promote your business? If so, what strategy are you using? What is your call to action? Who is your audience? Are you segmenting your messaging? Where do PURLS fit in? Am I asking too many questions???? Let’s talk about the second to last point:
Read More →If you aren’t familiar with QR codes or (quick response codes) they are 2-D matrix barcodes originally designed for the automotive industry in Japan. They have begun to gain wide acceptance outside of the warehouses because of their fast readability and greater storage capacity. QR codes are read by cameras
Read More →INVESTOPEDIA defines market segmentation as “a marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.” It’s all about the essence. To me, the essence of market segmentation can be summed up in one phrase, “divide
Read More →Next time, instead of just talking the talk or blasting out a rhetorical generalization about your business that could apply to anyone, try thinking about who you are speaking to and why they would want to hear what you have to say. We all want to be relevant when we
Read More →I’ve been doing a lot of puzzles lately. You know, 2000, 3000-piece jigsaw puzzles . It’s great exercise for the brain, and much more productive than vegging out in front of the television or laptop. I’m not sure about you, but I start by sorting out the flat edged pieces
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