Providing Great Multichannel Marketing Services
CRWconnect’s goal is to provide cost-effective, personalized multichannel marketing campaigns that reflect a client’s brand and marketing objectives. We strive to ensure that each campaign is built on great ideas, delivered in ways that motivate an audience to be participants in, rather than targets of, the marketing effort.
Here’s how we do it.
Planning – How we change the game.
Organizations can buy personalized postcards or email services from hundreds of vendors, but what really drives CRWconnect’s value are the ideas that we bring to the table. Our process starts with analyzing your past successes and challenges to determine where we can improve on message delivery. We then “go to school” learning about your target audience(s), so that we are better able to deliver your marketing messages and unique selling points in creative, compelling ways.
Implementation – We do it all, in-house.
Whether you choose direct mail, email, personalized URLS (PURLS), Quick Response (QR) codes, or decide to integrate a social media component, CRWconnect has the in-house capabilities to create, produce, and distribute all of the campaign’s communications. Our “one-stop shop” is a benefit that clients value because we seamlessly integrate all of the campaign components, reducing cost and ensuring a consistency of quality throughout the project.
Measurement – “Was the orange juice worth the squeeze?”
CRWconnect’s on-demand, response-tracking software allows our team (and our clients) to measure in real time the effectiveness of multiple campaign components. This means that you can assess factors such as customer database accuracy, audience reaction to communications, and if calls to action are resonating with respondents. We are constantly monitoring your campaign data, so that we can provide you with timely recommendations on what actions, if any, are needed to deliver better results.
Refinement – Taking Advantage of What We’ve Learned
By analyzing data from each phase of the multichannel marketing campaign, we can assess which communication elements “moved the needle” with your target audience. For instance, if a specific email delivery time, subject line, or customer incentive provided over-the-top results with a certain demographic, we can apply this practice to future communications.